Limited Spaces available 2025
an attractive, professional website in just One week!
When it comes to your brand, website and marketing, it's time to ditch the time-sucking, brain-draining duct tape and DIY and gift your business a website that works as hard for your business as you do.
Forget the endless YouTube tutorials and in just five days, we will craft you a beautifully aligned, strategic brand identity or website that attracts customers and grows your business so you can focus on what you do best.
TURNING Week One INTO oNE WEEK because:
Time is money, right?
Are you frustrated or overwhelmed at just the thought of building your website?
Hate your name, logo or overall brand presence?
I get it. Design, payments, forms, funnels –the list goes on and it's pretty overwhelming. But the truth is, a beautiful logo & website alone won't attract and convert customers. Finished by Friday's One Week Packages are designed for busy entrepreneurs, crafting strategic & attractive starter brands & websites that work for you, not the other way around.
Let me handle the strategy, design, build, integration and optimisation, to ensure your online presence is ready to work as hard as you do - and able to scale with you as you grow. Because, let's be honest, you didn't start your business to design and code - but I did!
Let it be easy with Finished by Friday. It's literally what I do.
And if you need both - check out our 'Finished In A Fortnight' Package for the best deal.
You are an Established Business that:
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doesn't have an established brand or website because it's just too difficult or time-consuming
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has a logo or website that you hate, ignore and that does nothing for your business.
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is struggling with a DIY logo or site that's sucking up your time and yet still isn't doing it for you.
You are a Start-Up, or New Business that
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has energy, enthusiasm and a kick-ass idea but also about a million things on your to-do list.
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needs to get to market or attract investors ASAP
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You see the value in building a strong online brand and presence but need a little help to bring your vision to life.
this is for you if...
1. get in touch.
We'll kick off with a quick intro call to assess your needs and check that we are a good fit for each other. Then I'll unlock your client portal where you will complete your brand assessment and confirm your schedule.
3. get it done.
We'll start Monday with a quick fifteen-minute call and then you can kick back & relax (with one eye open for comms from me!). I'll keep you informed throughout and once signed off I hand over or publish your site on Friday afternoon.
2. get ready.
Around 1-2 weeks before your scheduled FBF start date, we'll have a 60-minute strategy call to understand your business better, plan your project and identify anything you need to provide or prepare in advance.
The One-week-brand & website process
not "just" a Website...
it's a comprehensive marketing toolkit.
A one-hour strategic workshop to identify your brand foundations so that we can craft an identity and website that can grow with you and your audience.
Not sure what to write or how to write it? No worries. My step-by-step content planning workflow will help your website look great and resonate with your audience.
Once we have identified your brand foundations hopes and dreams for your business, we can craft an identity and website that can grow with you and your audience, and give you a clear brand guide to help shape any future creative design or copy works.
A no-fluff document setting out your brand strategy and key brand foundations to help you set out an aligned business strategy for your business.
It’s never been more important to have a mobile responsive site. All our sites are dual-designed so that you can have total confidence that your website will look great on any device and screen size from the get-go.
In the ultra-competitive website listings game, your website must be optimised for search. We build key SEO fundamentals, informed by your initial strategy session, into the site design of each page so that you are continually building from a solid foundation. If you really want to harness the power of SEO, it's not a one-stop activity. You need to undertake an on-going programme, so ask me about our SEO retainers for more info.
It's so important that you are happy with the site we deliver to you at the end of the week so you will see within the timeline that we have created three windows in the programme for your feedback and any revisions within a fixed timeframe. This streamlined process is what allows us to deliver your One-Week Website within the one-week timeline.
Yep. By sticking to my tried and tested web design process, your logo and the whole site is strategised, designed, built, populated and delivered in just five short days. It looks like magic, but it's just years of experience and a whole lotta love for creative marketing.
If you want to build an email list and/or have a lead magnet or newsletter to share, I’ll help integrate basic signups and funnels across your site to capture every opportunity. Complex lead gen tactics and strategies can easily be integrated but will take a few more days to deliver.
We want to integrate as many business, sales and marketing functions as possible to your site, to ensure simplicity in your business operations. If your website requires any additional specialist functions or integrations such as online booking, reservations, ticketing or events management functionality, any extra days will be agreed at the strategy session
Find helpful videos and tutorials in your client kit to quickly and easily manage any regular updates to your site, or ask me about our support packages if you would rather not tackle this yourself.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Once your site goes live, I'll spend some time going over the back-end features you will need to keep your site up to date. I've chosen a platform known for its intuitive management system, but there are always questions that raise their heads in the following days and weeks so I also include 30-day email support for your peace of mind.
Case Study
Sleep Coach, Jane, worked with Shells to craft a brand and website for her new coaching & membership programme, Sleepy Jane, which helps new and busy working mums in the entertainment industry deal with insomnia and sleeplessness.
She wanted something that showed her fun side but still encapsulated a "sleepy, Sunday morning" vibe.
Committing to two One-Week Intensives, we completed a full brand strategy and identity design, a full membership website and a 12-month content plan".
"This is so much more than just a brand and website service - It's a revelation!
I can't believe you did all this in just two weeks....
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faq's
Let's put it this way, after 20 years in this marketing circus, I've learned a thing or two about workflows and getting things done. Also, we'll have a ton of pre-work beforehand, to make the most of every precious minute of your full-throttle Intensive. Trust me, time is money to us both so I'll be Mary-Poppins-level-prepared with everything I need to work fast and make the most of our time together.
No worries! The application process is all about making sure we're the perfect match to achieve your goals together. Your VIPWebsite Intensive isn't set in stone until you've paid the deposit and received the official calendar invitation. This way, we both have the clarity and certainty we need to move forward and make your VIP experience a reality. So, no pressure – let's take the next steps when you're ready!
Good question! To get things rolling before your design day, there are a few quick things I'll need from you. First, I'll send over a login to your client portal, where you can fill in your copywriting, onboarding and SEO questionnaires – these will help me understand your business and goals. Once those are filled in, you can upload your branding elements: your logo and font files, colour palettes and any brand guidelines, stock photography you'd like to use, and any professional photos of your team or locations (if you have them). Please ensure you have
Absolutely! Once your site is live, you can start managing it yourself if that's what you want to do. I'll provide you with a handover document and video walkthroughs, giving you all the training and tools you need - and I'm always here if you need a little more help. I use Wix Studio, which is a user-friendly platform - and if you are concerned about anything, I can tailor your level of access to suit your comfort levels, so you can easily add, edit, and remove content without needing to come back to me for every little change - or worrying about making any major mistakes!
Unlike Deep Dive Intensives, VIP Days are designed to have as little impact on you and your time as possible. I try to get as much out of you as possible in the pre-work and project call but it would be most helpful if you could try to be available by phone and/or email to answer any urgent questions and, provide on-the-spot feedback where required as this will greatly contribute to a productive VIP experience.
No, this website package doesn't include brand design. Having your branding finalised beforehand (logo, colours, fonts, etc.) helps me quickly create the perfect website for your business. If you're starting from scratch with your branding, it might be worth booking a branding project first – just let me know, and I can give you the details. (And, if you book these both at the same time, we give you a discounted bundle price!)
This website package works best if you've already got your branding sorted. To make your site truly shine, I'll need your logo, fonts, and colour palette. If you don't have or if you're still working on your branding, no worries! I can absolutely help with that too – just let me know, and I'll add a separate branding package to your proposal.
You're welcome to provide your own website copy, and we can definitely still move forward with this package. To make sure your site gets off to a flying start, we'd recommend a quick copy audit. This will help ensure your text includes the right keywords and is concise and impactful.
I totally get that life can throw us a curveball sometimes. I generally don't offer refunds because of the immense value you'll be getting from the skills and knowledge shared in the program. But I'm not a heartless robot! I understand that there may be extraordinary situations where a refund could be considered. In those rare cases, we'll have a wee chat and figure out what's fair and reasonable to find a mutually agreeable solution.